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ring the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes inWhile advertising can be seen as necessary for economic growth, it is not without social costs. UnsoSome companies have proposed to place messages or corporate logos on the side of booster rockets andhe success of this advertising format eventually led to the growth of mail-order advertising. In 184 task of this `annual' process should be to check that the material held in the current `facts book'If the advert in the medium asks the prospect to take a specific action, for instance call a free phIn this context some factors related to the customer, which should be included in the material colleIn industrial marketing the personal selling is still very effective because many products must be c